About Guy Azouri
More Than a Coach: Building Champions in Sport and Life
​
Guy Azouri is a respected Israeli football coach and life mentor now based in Los Angeles. With over two decades of experience leading top-tier teams such as Beitar Jerusalem and Israel’s national youth squads, he has played a central role in developing some of the most prominent names in Israeli football. But beyond the tactical and physical training, Guy’s true strength lies in his ability to mentor the whole person, guiding young athletes, parents, coaches, and adults through personal growth, mental resilience, and life transitions.
Following a distinguished career marked by both professional triumphs and personal challenges, Guy made the bold decision to start anew in the United States. He brought with him not just a deep well of sports expertise, but a powerful message: success isn’t built on talent alone; it comes from discipline, mindset, and the courage to rise after failure. Today, he works with individuals and families ready to break through limitations, combining high-performance coaching with life mentorship. Whether on the field, in workshops, or one-on-one, Guy empowers others to believe in themselves, overcome setbacks, and move forward with strength and purpose.
Why Work With Guy azouri?
Elite Experience​​
Guy Azouri brings decades of top-level coaching experience, having led some of Israel’s most prominent football clubs, including Beitar Jerusalem and Maccabi Tel Aviv (alongside Avraham Grant). He also served as head coach for Israel’s national youth teams, where he built future generations of elite players. His deep understanding of team dynamics, player development, and high-pressure performance gives his clients access to world-class training, adapted to each individual’s journey.
Life-Learned Wisdom
Guy’s strength isn’t just in what he’s achieved, it’s in what he’s overcome. After reaching the peak of his career and facing significant personal upheaval, he chose to reinvent himself. His journey from high-level sports into life mentorship is rooted in lived experience. He knows what it means to fall, to question, and to rise stronger. That wisdom now fuels his ability to guide others through their own transitions, challenges, and breakthroughs with compassion and clarity.
Proven Results
Over the years, Guy has mentored dozens of athletes who became stars in Israel and abroad - names like Liel Abada, Maor Melikson, and Barak Itzhaki, among many others. But beyond building champions on the field, he is proudest of shaping strong, grounded, self-aware individuals. His unique approach blends technical mastery with character-building, helping clients not only improve performance but also grow into confident, resilient people.
Heart and Integrity
Clients and colleagues describe Guy as a rare combination of strength and sensitivity. He listens deeply, supports fully, and believes fiercely in the people he works with. Whether he’s training a young player, speaking with a parent, or coaching an adult seeking new direction, he shows up with presence, honesty, and unwavering dedication. For Guy, coaching is not just a profession, it’s a mission to build people from the inside out.